AI that never sleeps.
Your front desk closes. LAYL doesn't.
Your clients message at 11pm, at weekends and on public holidays. LAYL answers your WhatsApp and Instagram DMs in your tone, 24/7, books straight into your calendar, follows up with people who went quiet, and sends you a report every Monday.
Built in Dubai. Working while you sleep.
What closing at 6pm really costs
- 31%
of calls to medical practices go unanswered.
Source: Invoca platform data, 2021 - 46%
of salon and spa appointments are booked while the business is closed.
Source: Phorest via Professional Beauty, 2019 - 85%
of UAE residents want businesses to offer customer support on WhatsApp.
Source: Zbooni / YouGov via Khaleej Times, 2024 - 7×
Leads contacted within an hour were nearly seven times as likely to qualify as those contacted even an hour later. Speed wins.
Source: Harvard Business Review, 2011
LAYL answers every one, 24/7.
What is LAYL?
LAYL (from the Arabic ليل, 'night') is a 24/7 AI front desk (AI receptionist) built in Dubai for women's aesthetic clinics, salons, physiotherapy clinics and coaches. Its promise is "AI that never sleeps": it replies to WhatsApp messages and Instagram DMs day and night, books appointments into the business's calendar, follows up with leads who haven't booked, and sends the owner a performance report every Monday. LAYL is set up for each business in its own tone of voice and costs AED 12,000 for setup plus AED 3,500 a month.
Every enquiry answered. Every booking captured.
Your clients don't wait. They message three places and book with whoever replies first. LAYL makes sure that's you, at 2pm when every chair is full and at 11pm when the team has gone home.
- WhatsApp, answered in secondsQuestions about treatments, prices, availability and location, answered from the information you approve.
- Instagram DMs that turn into bookingsStory replies and "how much?" DMs become confirmed appointments, not unread messages.
- Missed calls, followed up (coming soon)When your team can't pick up, the caller gets a WhatsApp message so the booking isn't lost.
- Booked straight into your calendarNo back-and-forth, no double bookings, no copying details by hand.
- Follow-up that doesn't forgetPeople who asked but didn't book get a friendly nudge at the right time.
- Your Monday reportEnquiries, bookings, response times and missed opportunities, in one short report every Monday morning.
Sounds like you, not like a robot
LAYL is trained on your services, prices, policies and the way you speak to clients. Warm and personal, polished and clinical, whatever your brand sounds like. You approve the tone before anything goes live, and you can read every conversation.
Built for the hours you're closed.
Many enquiries don't arrive between 9 and 6. They come after dinner, late at night, at weekends, on public holidays and during Ramadan's late evenings. LAYL answers every one in seconds and books the slot, so you start the day with a fuller calendar instead of a pile of unread messages.
- After hours: replies at 11pm with the same care as at 11am.
- Weekends and public holidays: no "we'll get back to you after the break".
- Busy hours: when the team is with clients, LAYL picks up the WhatsApps, DMs and calls they can't.
- Morning handover: anything that needs a person is waiting for your team, with the full conversation attached.
Built for businesses that run on appointments
Aesthetic clinics
Consultations booked from WhatsApp and Instagram, with clinical questions handed to your team.
Aesthetic clinics →Salons
Busy stylists stay with clients while LAYL fills the diary.
Salons →Physiotherapy clinics
Sessions booked and rebooked without therapists leaving the treatment room.
Physiotherapy →Coaches
DMs turned into discovery calls while you coach.
Coaches →
How LAYL works
- 1
Live demo
We show you LAYL handling real enquiries for a business like yours.
- 2
Setup
We learn your services, prices, policies, calendar and tone, then connect your WhatsApp, Instagram and phone.
- 3
You approve
You test it and sign off on how it answers before it talks to a single client.
- 4
Go live
LAYL answers, books and follows up. You get a report every Monday.
You stay in control
LAYL handles the routine and passes anything sensitive, unusual or clinical to your team with the full conversation attached. It never invents prices or makes promises you haven't approved, and you can step into any conversation at any time.
Simple pricing
AED 12,000 one-time setup
Setup covers configuration, tone training, channel connections and testing.
AED 3,500 per month
The monthly fee covers LAYL running across WhatsApp and Instagram DMs, follow-ups and your Monday report.
Founding client offer: our first 3 clients get a 30-day pilot for AED 975 flat, in exchange for an honest case study. The AED 12,000 setup and AED 3,500 a month apply only if you continue after day 30. Places remaining: 3 of 3.
Frequently asked questions
What is LAYL?
LAYL is a 24/7 AI front desk for Dubai businesses that run on appointments: women's aesthetic clinics, salons, physiotherapy clinics and coaches. It answers WhatsApp and Instagram DMs in your tone, books into your calendar, follows up with leads and sends a report every Monday.
Is LAYL a chatbot?
It's more than a chatbot. A chatbot answers questions. LAYL does what a receptionist does: answers, books the appointment into your calendar, follows up with people who didn't book, and reports back to you weekly.
Which channels does LAYL cover?
WhatsApp and Instagram DMs today. Missed-call follow-up on WhatsApp is coming soon.
Does LAYL really work 24/7?
Yes. LAYL answers WhatsApp and Instagram DMs around the clock, including nights, weekends and public holidays, and books into your calendar while your team is off. Anything that needs a person is passed to your team with the full conversation.
Will it sound like my business?
Yes. We set LAYL up with your services, prices, policies and tone of voice, and you approve how it responds before it goes live.
What happens with questions LAYL shouldn't answer?
LAYL passes them to your team with the conversation attached. That covers anything clinical, sensitive or outside what you've approved.
How much does LAYL cost?
AED 12,000 for setup, then AED 3,500 per month. The first 3 clients get a 30-day pilot for AED 975 flat in exchange for a case study; the setup and monthly fee apply only if they continue after day 30.
How long does setup take?
Most businesses are live within about a week of the demo. We set it up for you, trained on your services, prices and tone.
Can I see it working first?
Yes. Book a live demo and we'll show you LAYL handling enquiries like the ones your business gets.
Stop losing bookings while you sleep
Book a 20-minute live demo and see LAYL answer, book and follow up, day or night, for a business like yours.
Book a live demo